Effectuation Stories

Case studies, lessons and stories about Effectuation!

Bacaina Veche

It would be fair to say that Marius Tudosiei was longer on aspiration than more tangible resources....

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U-Haul

 

U-Haul, or transforming uncertainty into success

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Lessons from Expert Entrepreneurs for Entrepreneurship Policy Makers

In the last two decades, effectual entrepreneurship, a cognitive-theoretic approach to action in...

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Hydration Technology: Unrisky Business

After a successful decade making industrial process equipment that treats liquid waste, such as the...

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Driving the Future - The Story of Better Place

Clean SolutionDepending on whom you ask and where you look, automobiles account for at least one...

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Profit with a Purpose - The Story of Vestergaard Frandsen

How to change the world and make money.

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Dead Ringer - The Story of 1-800-Autopsy

At first glance, Vidal Herrera seems just like any other person trying to make his way in the...

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Something New Under the Sun - The Story of NanoSolar

Attracting the LightSolar energy startups generate attention. But none like NanoSolar. With a...

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