Effectuation 2024

          Bridging Research and Practice


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          9th Effectuation Conference:

          Effectuation: Bridging Research and Practice

          Nantes, France

          November 12th – 13th, 2024

          The 9th Effectuation Conference theme is “Effectuation: Bridging Research and Practice”.  Effectuation has inspired a generation of researchers and practitioners to see entrepreneurship through a different lens. By focusing on means at hand, letting go of preconceived plans, building through collaboration, and embracing uncertainty, aspiring entrepreneurs have earned a toolbox that catalyzed the design of more creative and durable businesses. 

          Each year, our community expands through the valuable exchanges that occur at our conference. These include the design of new research projects, the development of educational tools, and critical debates on the far-reaching impact of effectual thinking. This year, we will dedicate the 9th Effectuation Conference to “Bridging Research and Practice”.  We invite researchers, authors, educators, policy makers and other persons of interest to submit their work.  Come to the conference to engage in a discussion about how effectuation can be practiced in the real world! 

          During our two days together, we will explore:

          • How can effectuation be practiced by entrepreneurs and managers? 
          • What other disciplines can benefit from effectuation theory? And how?
          • What is the value of effectuation when uncertainty is low(er)?

          Effectuation is at the vanguard of entrepreneurship research and practice as a scientifically validated method that arms aspiring entrepreneurs with a toolkit to design bold, creative, and unexpected solutions. In our post-pandemic world where global challenges threaten to upend our lives with unprecedented crises, teaching effectuation as means to forge better futures was never this urgent.

          Co-branded with ECSB and scheduled in tandem with the RENT Conference, the 2024 Effectuation Conference will take place in Nantes, France. We provide a description of each of the elements of this conference, followed by a daily agenda, with updates available on the conference website: http://www.effectuation.org

          In the tradition of Effectuation Conference in past years, the format will offer plenary sessions as well as small group research and practice “pods” where your submissions can be developed into full-fledged research articles and teaching materials. We will, of course, also enjoy the “effectual” dinner and debrief as usual.

          Conference Venue:

          The conference will take place at the Media Campus of Audencia School of Management and Communication located at 41 boulevard de la Prairie-au-Duc, 44200 Nantes, France. 

          For more information about Nantes, click here

          For more information about the region, click here.

          Accommodation and Transportation Information:

          Information about lodging near the conference or with conference rates available and transportation to the conference - Coming Soon.


          The conference will consist of two full days scheduled for November 12th-13th, 2024 (09h00-17h00). We will have an informal reception on Monday November 11th 17h00 and a conference dinner on Tuesday November 12th. Please make travel travel and accommodation arrangements accordingly. A detailed program is coming soon.

          Keynote Speaker information coming soon.

          Call For Papers/Submissions:

          Access the call for papers announcement here

          Registration for Accepted Submissions

          Scholars and teachers with accepted submissions will be sent links to register and to pay for the conference.

          Registration fee (accepted authors and persons of interest) = 250 EUR (to cover costs of certain meals and venues); ECSB members enjoy a reduced rate (220 EUR); (presenting or non-presenting) doctoral students = 150 EUR.
          Participants are responsible for their own travel and accommodation. To keep the interactive and community atmosphere of the previous conference, acceptances will be limited to 50 participants.

          Important Deadlines:

          Paper submission: May 31, 2024 REVISED!

          Author notification: July 31, 2024

          Registration opens: August 15, 2024

          Registration closes: September 30, 2024

          Organising Committee:

          Tiago Ratinho, IESEG School of Management, France
          Katrin Smolka, Warwick Business School, UK
          Jim Zuffoletti, UVA Darden School of Business, USA
          Saras Sarasvathy, UVA Darden School of Business, USA
          Nil Gulari, Audencia Business School, France
          Thibault Hache, Audencia Business School, France
          Vincent Lefebvre, Audencia Business School, France
          Kathleen Randerson, Audencia Business School, France
          Natalia Vershinina, Audencia Business School, France