10th Effectuation Conference

Call for Papers/Submissions

Effectuation 2025 will be held November 17-18 in Twente, Netherlands

We accept four kinds of submissions for conference attendance:

Research orientation: submit an academic paper (maximum of 30 pages) or extended abstract (7-10 pages). Papers can be fully developed, but we particularly encourage the submission of working papers that can benefit from our interactive workshop format.  

Doctoral thesis proposals. Please submit an abridged version of your current doctoral research (3-7 pages) detailing how your research endeavours are related to effectuation theory and practice. After acceptance, you will become a member of the Effectuation Doctoral Research Alliance - a global group of doctoral researchers working directly or embedding effectuation theory in doctoral theses. In addition to dedicated sessions during the conference days, you are expected to participate in two pre-conference online sessions, and will have the opportunity to follow up your work after the conference with a group of effectuation scholars.  Want more information?  Listen to a short podcast here here about the PhD pod.

Teaching or practice orientation: please submit a 3-7 page description or design of a practice you have used or are planning to use. That could be a teaching practice, a tool, a group format, an intervention design, a course schedule or even a description of a consulting case. Please describe your experiences and list potential questions for discussion. We will consider the best teaching practice exercises to be carried in plenary during the conference. 
Case study: As part of our effort to continuously update the “Effectual Entrepreneurship” textbook, we are accepting case study submissions (3-7 pages) envisaging a potential book contribution.

You don’t have a submission but would like to join us anyway? Here’s how!

Other Interested Scholars, Policy Makers and Entrepreneurs: Please submit a short statement explaining what attracts you to join our community, what you think you can benefit from participating in the conference, and how you may contribute to the development of  effectuation theory and practice. 

All kinds of submissions should be sent via our conference page form for that purpose (Submission at www.effectuation.org). Authors can send multiple types of submissions; for research, teaching/practice, and case study, co-authors should commit to join the conference since these kinds of submissions are discussed live in a small pod. 
Other questions and enquiries should be sent to the organizers via email (conference@effectuation.org).

You can access a PDF of the call for papers to print and share here.

More information about the conference is here.

Important Deadlines:

Paper submission:    May 15, 2025
Author notification:     July 31, 2025
Registration opens:    August 15, 2025
Registration closes:    September 30, 2025

Conference logistics coming soon. We hope our intense, but rewarding program encourages you to come join us. We look forward to seeing you in Twente!

The Organizing Committee 

Tiago Ratinho, IESEG School of Management, France

Katrin Smolka, Warwick Business School, UK

Saras Sarasvathy, UVA Darden School of Business, USA

Jim Zuffoletti, UVA Darden School of Business, USA

Martin Stienstra, University of Twente, Netherlands

Inge Elsman- Loeffen, Saxion University, Netherlands

Ruud Koopman, Saxion University, Netherlands