Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          Entrepreneurship and the Plunge Decision

          Moonlighting
          Tom Fatjo was an accountant in Houston in 1967 when a meeting in his community challenged him to take up the garbage collection problem the neighbourhood was facing. He borrowed $7,000 for his first truck. Every day, Fatjo woke at 4 a.m. to collect garbage for two hours before changing into a suit to go to work in his accounting office. This went on for over a year before Tom sat down to make the hard decision of whether to go on his own.

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          Effectuation 2024 - A Reflection

          At the #effectuation conference in #Nantes, France on Nov 12th and 13th, I had the opportunity to...

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          Effectuation 2024 in Nantes - Reflections from Saras

          Nantes was absolutely wonderful. As always, the effectuation conference (and the effectual dinner)...

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          Let the Music Speak - The Effectual Story of the Compact Disc

          Quick trivia question: What was the first audio title pressed onto CD? Answer: ABBA's "The...

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          RethinQ Entrepreneurship: Reimagining the Future of Entrepreneurship in Malaysia

          Rethinq Entrepreneurship : Building Effectual Entrepreneurs. Building Enduring Ventures in Malaysia.

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          Effectuation 2024 - Nantes - Recap

          This year, I attended the Effectuation Conference 2024 in Nantes, France. I am a beginner and I...

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          Enter a Door to the Future - Manga Effectuation!

          The passion for scholars and educators in Japan for Effectuation and Young Adults has resulted in...

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          Collaborative Dynamics at the Forefront: A Glimpse into the 2023 EffectuationConference in Gdańsk

          Introduction: A Convergence of Minds and Methods The 2023 Effectuation Conference in Gdańsk stood...

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