Effectuation Stories

Case studies, lessons and stories about Effectuation!

Venturing Out? Start with What You Know - The Story of Boing Boing

Imagine. You spent 40 years developing and commercializing a breakthrough life sciences technology...

Read More

Destination Unknown - The Story of Couchsurfing

How a young traveller made a business out of other people's hospitality.

Read More

Beauty in Business

Attractive Addition

Read More

Entrepreneur Journey

Exotic Destination

Read More

Chocolate Magic - The Story of Manon Chocolatier

Secret Workshop

Read More

Making Waves: the Story of WaveBob

Stuart Read and Nick Dew learn from a strategic partnership based on mutual interests.

Read More

Entrepreneurial Advice

If they asked your advice in 2008, would you have encouraged Adam D'Angelo and Charlie Cheever to...

Read More

9 Dragons: A Profit from Waste

Paper Puzzle

Read More