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Hydration Technology: Unrisky Business
After a successful decade making industrial process equipment that treats liquid waste, such as the...
Read MoreEffectuation Stories
Case studies, lessons and stories about Effectuation!
Driving the Future - The Story of Better Place
Clean SolutionDepending on whom you ask and where you look, automobiles account for at least one...
Read MoreProfit with a Purpose - The Story of Vestergaard Frandsen
How to change the world and make money.
Read MoreDead Ringer - The Story of 1-800-Autopsy
At first glance, Vidal Herrera seems just like any other person trying to make his way in the...
Read MoreSomething New Under the Sun - The Story of NanoSolar
Attracting the LightSolar energy startups generate attention. But none like NanoSolar. With a...
Read MoreVenturing Out? Start with What You Know - The Story of Boing Boing
Imagine. You spent 40 years developing and commercializing a breakthrough life sciences technology...
Read MoreDestination Unknown - The Story of Couchsurfing
How a young traveller made a business out of other people's hospitality.
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