Effectuation Stories

Case studies, lessons and stories about Effectuation!

Barefoot Wine (in Finnish)

Barefoot Wine – harjoitus yrittäjyysopintoihin

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The Price of Social Innovation

Business SurpriseKiran Mazumdar-Shaw is something of a modern business folk hero. She started her...

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Creating Breakthroughs at 3M

"Companies say they want breakthrough products but most are far more adept at making incremental...

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Power in the Air - The Story of Powerkiss

Arranged Marriage

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From Cash to Trash: the Story of Plas2Fuel

Stuart Read and Robert Wiltbank look at a recycling business that works with clients of all sizes

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The Rise of Entrepreneurial Thinking

Experts examine how non-predictive logic can inform the new product development process.
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Navigating a Sea of Potential Partners

The Early Swell

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Let the Music Speak - The Story of the Compact Disc

Quick trivia question: What was the first audio title pressed onto CD? Answer: ABBA's "The...

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Another Man's Treasure - The Agilyx Story

Crude IdeasGood ideas for new companies can come from anywhere. From a frustrated customer, a...

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