Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          Profit with a Purpose - The Story of Vestergaard Frandsen

          How to change the world and make money.

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          Dead Ringer - The Story of 1-800-Autopsy

          At first glance, Vidal Herrera seems just like any other person trying to make his way in the...

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          Something New Under the Sun - The Story of NanoSolar

          Attracting the LightSolar energy startups generate attention. But none like NanoSolar. With a...

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          Venturing Out? Start with What You Know - The Story of Boing Boing

          Imagine. You spent 40 years developing and commercializing a breakthrough life sciences technology...

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          Destination Unknown - The Story of Couchsurfing

          How a young traveller made a business out of other people's hospitality.

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          Beauty in Business

          Attractive Addition

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          Entrepreneur Journey

          Exotic Destination

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          Chocolate Magic - The Story of Manon Chocolatier

          Secret Workshop

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