Effectuation Stories
Case studies, lessons and stories about Effectuation!
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The Plunge Decision
Moonlighting Tom Fatjo was an accountant in Houston in 1967 when a meeting in his community...
Read morePie in the Sky
Sweet PassionKenny Burts is a man devoted to key lime pie. Introduced to this regional specialty by...
Read moreSending a Green Message
So, you think you need a big idea to start your own firm? How about an idea the size of a business...
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