Learn Effectuation

          Whether you come to this site as a entrepreneurial newbie or a seasoned creator of new ventures, here you’ll discover that there is a science to entrepreneurship — a common logic we have observed in expert entrepreneurs across industries, geographies, and time. We call it effectuation. Effectuation promises a method that you can follow as you tackle problems while you grow your business.

                      Understand The Core Theory of Effectuation

           

          Explore the underlying concepts of Effectuation as a framework. Set yourself up to begin turning your skills, talents, and network, into thriving enterprise.

          Learn About The History of  Effectuation as a Theory.

          Understand Effectuation in Context, who discovered it, and how is it supported.

          Teach Effectuation to Your Students

          Effectuation is being taught in hundreds of classrooms and academic institutions around the globe.Entrepreneurship instructors can access materials here.

          Why We're Excited

          Why We’re Excited

          Most of all, we see inspired people all around the world embracing, extending, and applying effectuation to change the world for the better.  As of November 2023 scholars and teachers and practitioners from 190 different countries have come her to learn about Effectuation and the Entrepreneurial Method.

          Effectuation makes entrepreneurship learnable. Effectuation is being adopted as our best approximation of an “entrepreneurial method.” Like the scientific method did centuries ago, effectuation has transformed what many believe is an inborn skill or art to a learnable and teachable mindset. It’s way of thinking through the problems that all entrepreneurs face.

           

          Effectuation Has Recieved High Praise.

          Billionaire businessman and venture capitalist, Vinod Khosla  read and annotated the original paper and said "this is the first good paper I have seen."