Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          Effectuation 2024 - A Reflection

          At the #effectuation conference in #Nantes, France on Nov 12th and 13th, I had the opportunity to review some really cool and thought provoking entrepreneurship research ! 

          In our specific โ€˜podโ€™, we explored radically different research contexts, applied varying methodologies and sought to tackle a range of RQs โ€“ diversity was alive and well ! From Chinese immigrant entrepreneurs in Paris to Zebra (not unicorn!) entrepreneurs in West Bengal, India. From venture creation and development in the aftermath of the Egyptian revolution to musicians forming partnerships and engaging new collaborators on TikTok. We discussed the impact of incubator support on entrepreneurโ€™s decision making (in the Netherlands) and talked a lot about the importance of feedback, and stakeholder engagement in effectuation! Ours was an eclectic and melting pot research pod! 

          We were also lucky to learn from Slavica Singer in her keynote speech, and hear of her experience of helping entrepreneurs build something from nothing (literally!) in the post-war reconstruction of her home town.  Saras Sarasvathy was deeply admirative of Slavicaโ€™s brave and entrepreneurial endeavors, and rightly so.  I too was greatly humbled and inspired to hear of Slavicaโ€™s discrete bravery and vibrant intellectual spirit. She is a lesson to us all -  even in times of extreme turmoil and diminished hope, there is resourcefulness and community - a spark to be found and mutually fostered! 

          Thank you to the organizing committee and all involved โ€“ it was such a pleasure to meet some old friends again as well as make many new ones!

          Read On

          Prof. Saras Sarasvathy Honored with the 2025 Schumpeter School Prize

          We are delighted to share that Darden Prof. Saras Sarasvathy, founder of Effectuation theory and...

          Read more

          The code of how great entrepreneurs think

          Sarasvathy travels around the world teaching effectuation to educators, entrepreneurs and others.

          Read more

          Power of Profit - The Story of Husk

          How a social startup venture in India could end up taking on the multinationals.

          Read more