Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          The Lemonade Principle: Staples, Silly Putty, Honda

          True entrepreneurs turn chance events to their advantage. Stuart Read and Nick Dew report.

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          Sending a Green Message

          So, you think you need a big idea to start your own firm? How about an idea the size of a business...

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          Delivering Entrepreneurship

          Starting Point

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          Sole Survivor: the Story of Geox

          Stuart Read and Nick Dew report on an accidental entrepreneur who worked with the right materials...

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          The Accidental Entrepreneur

          A Hot Feat for Hot Feet

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          Persist Easy; Swerve Hard - The Story of EasyAuto

          Snarly Problem

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          Cirque du Soleil - The Show Must Go On

          Accolades

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          Psychological Entrepreneurship

          Psychic Energy

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          New Ventures: The result is rarely the starting point

          Have you ever thought of starting a company? Mark Moore (42) has. Four times. And with two...

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          Fail to Succeed - The Story of MGA Entertainment

          Of Modest Means

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