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9 Dragons: A Profit from Waste
Paper Puzzle
Read MoreEffectuation Stories
Case studies, lessons and stories about Effectuation!
The Price of Social Innovation
Business SurpriseKiran Mazumdar-Shaw is something of a modern business folk hero. She started her...
Read MoreCreating Breakthroughs at 3M
"Companies say they want breakthrough products but most are far more adept at making incremental...
Read MoreFrom Cash to Trash: the Story of Plas2Fuel
Stuart Read and Robert Wiltbank look at a recycling business that works with clients of all sizes
Read MoreThe Rise of Entrepreneurial Thinking
Experts examine how non-predictive logic can inform the new product development process.
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