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Read MoreEffectuation Stories
Case studies, lessons and stories about Effectuation!
Cube Route to Riches: the Story of Rubik Cube
Stuart Read and Nick Dew look at the lessons tobe learned from Erno Rubik's global bestseller.
Read MoreThe Moving Picture Show: One True Media
Mark Moore's current venture proves that the result is rarely the starting point. Stuart Read and...
Read MoreEco-Envelopes: Many Happy Returns
Stuart Read and Nick Dew look at how the simple idea of reusable envelopes took off in America.
Read MoreSprint Finishes - how Guidewire organizes for innovation
A youthful software company takes a flexible approach to serving the insurance industry.
Read MoreMoney from Nothing - The Redhat Story
Stuart Read and Nick Dew examine how to make money out of giving things away.
Read MoreBrowning-Ferris (BFI): How to Learn to Let Go
Preparing for a worstcase scenario gave one entrepreneur the courage to make the leap. Stuart Read...
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