.png?width=200&height=82&name=Effectuation%20Extended%20Logo%20(200%20%C3%97%2082%20px).png "Effectuation Extended Logo (200 × 82 px)")
Business Activist
Dark Side
Read MoreEffectuation Stories
Case studies, lessons and stories about Effectuation!
The Moving Picture Show: One True Media
Mark Moore's current venture proves that the result is rarely the starting point. Stuart Read and...
Read MoreEco-Envelopes: Many Happy Returns
Stuart Read and Nick Dew look at how the simple idea of reusable envelopes took off in America.
Read MoreSprint Finishes - how Guidewire organizes for innovation
A youthful software company takes a flexible approach to serving the insurance industry.
Read MoreMoney from Nothing - The Redhat Story
Stuart Read and Nick Dew examine how to make money out of giving things away.
Read MoreBrowning-Ferris (BFI): How to Learn to Let Go
Preparing for a worstcase scenario gave one entrepreneur the courage to make the leap. Stuart Read...
Read MoreLoosen The Reins Without Losing Control
On page 90 of his book Corporate Effectuation, a big challenge is made to the author, Thomas...
Read MoreWinds of Change - the Story of Ecotricity
Stuart Read and Saras Sarasvathy look at an eco-entrepreneur who moves with the times.
Read More