Effectuation Stories

Case studies, lessons and stories about Effectuation!

Persist Easy; Swerve Hard - The Story of EasyAuto

Snarly Problem

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Cirque du Soleil - The Show Must Go On

Accolades

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Psychological Entrepreneurship

Psychic Energy

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New Ventures: The result is rarely the starting point

Have you ever thought of starting a company? Mark Moore (42) has. Four times. And with two...

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Fail to Succeed - The Story of MGA Entertainment

Of Modest Means

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Driving Backward

Blind SpotIf you've ever had a motorcycle helmet on, you know it's hard to see; particularly behind...

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Make it Personal: Freitag and Sigg

How two firms created novelty in a crowded market

Do trends create opportunities, or do...

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Breath of Fresh Air - the Story of Gore-Tex

Stuart Read and Robert Wiltbank look at a company that managed to grow yet still remain...

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The Entrepreneurโ€™s Hand on the Wheel

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