Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          Another Man's Treasure - The Agilyx Story

          Crude IdeasGood ideas for new companies can come from anywhere. From a frustrated customer, a...

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          Social Success Made Simple

          Fearless LeaderLong before such topics as sustainable energy, carbon emissions, rural...

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          Creator of Dollars and Change - The Story of Ashoka

          Stuart Read and Saras Sarasvathy report on the success of Ashoka, a global association of the...

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          Coffee Found or Coffee Made

          Caffeinated InsightThe heroic story of Howard Schultz' founding of Starbucks starts with Schultz...

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          Hunting with the pack - The Story of Baloo Patel

          The Entrepreneurship Train

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          Cool in a Crisis - The Entrepreneurial Upside of the Downturn

          Living on the Edge

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          Luminary - The Story of Lumni

          A new company is investing in the future value of students.

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          The Story of Gardener's Eden

          Unearthing OpportunityAs an executive at diversified mail-order retailer Avion Group, Ruth Owades...

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          Business Cycle - Terracycle

          Where there's muck, there's brass. How a young businessman made a success of turning trash into...

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