Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          Coffee Found or Coffee Made

          Caffeinated InsightThe heroic story of Howard Schultz' founding of Starbucks starts with Schultz...

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          Hunting with the pack - The Story of Baloo Patel

          The Entrepreneurship Train

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          Cool in a Crisis - The Entrepreneurial Upside of the Downturn

          Living on the Edge

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          Luminary - The Story of Lumni

          A new company is investing in the future value of students.

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          The Plunge Decision

          Moonlighting Tom Fatjo was an accountant in Houston in 1967 when a meeting in his community...

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          The Story of Gardener's Eden

          Unearthing OpportunityAs an executive at diversified mail-order retailer Avion Group, Ruth Owades...

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          Business Cycle - Terracycle

          Where there's muck, there's brass. How a young businessman made a success of turning trash into...

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          A Struggle Between Efficiency and Creativity at 3M

          This article sets the stage for the need for companies like 3M to foster an effectual mindset while...

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          Business Legs from Recycling Dregs

          Fresh SqueezeAs you read this article, a kind flight attendant might offer you a glass of juice or...

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          Testing the Waters: the Story of Aquastasis

          When should entrepreneurs make the tricky decision to throw their lot in with a larger company?...

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