.png?width=200&height=82&name=Effectuation%20Extended%20Logo%20(200%20%C3%97%2082%20px).png "Effectuation Extended Logo (200 × 82 px)")
Cool in a Crisis - The Entrepreneurial Upside of the Downturn
Living on the Edge
Read MoreEffectuation Stories
Case studies, lessons and stories about Effectuation!
The Plunge Decision
Moonlighting Tom Fatjo was an accountant in Houston in 1967 when a meeting in his community...
Read MoreThe Story of Gardener's Eden
Unearthing OpportunityAs an executive at diversified mail-order retailer Avion Group, Ruth Owades...
Read MoreBusiness Cycle - Terracycle
Where there's muck, there's brass. How a young businessman made a success of turning trash into...
Read MoreA Struggle Between Efficiency and Creativity at 3M
This article sets the stage for the need for companies like 3M to foster an effectual mindset while...
Read MoreBusiness Legs from Recycling Dregs
Fresh SqueezeAs you read this article, a kind flight attendant might offer you a glass of juice or...
Read MoreTesting the Waters: the Story of Aquastasis
When should entrepreneurs make the tricky decision to throw their lot in with a larger company?...
Read More