Effectuation Stories

Case studies, lessons and stories about Effectuation!

Navigating a Sea of Potential Partners

The Early Swell

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Another Man's Treasure - The Agilyx Story

Crude IdeasGood ideas for new companies can come from anywhere. From a frustrated customer, a...

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Social Success Made Simple

Fearless LeaderLong before such topics as sustainable energy, carbon emissions, rural...

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Creator of Dollars and Change - The Story of Ashoka

Stuart Read and Saras Sarasvathy report on the success of Ashoka, a global association of the...

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Coffee Found or Coffee Made

Caffeinated InsightThe heroic story of Howard Schultz' founding of Starbucks starts with Schultz...

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Hunting with the pack - The Story of Baloo Patel

The Entrepreneurship Train

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Cool in a Crisis - The Entrepreneurial Upside of the Downturn

Living on the Edge

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Luminary - The Story of Lumni

A new company is investing in the future value of students.

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The Story of Gardener's Eden

Unearthing OpportunityAs an executive at diversified mail-order retailer Avion Group, Ruth Owades...

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