Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          Creating Breakthroughs at 3M

          "Companies say they want breakthrough products but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking."

          download the full article posted on Eric von Hippel's academic homepage.

          Harvard Business Review
          Eric von Hippel
          Stefan Thompke
          Mary Sonnack
          Relevant Principles:
          Pilot-in-the-Plane (Control vs. Predict)
          External Link:

          PDF 50X50-13M Article by Eric von Hippel (download)

          Read On

          Manifesto for Effectual Action / Manifesto para a Aรงรฃo Efetual

          This is a work in progress. Please have a look! / Trata-se de um trabalho em curso. Por favor,...

          Read more

          A Struggle Between Efficiency and Creativity at 3M

          This article sets the stage for the need for companies like 3M to foster an effectual mindset while...

          Read more

          3M: 7 Pillars of Innovation

          An article how one company keeps effectual while steeped in a mature, causal business.

          Read more