Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          Creating Breakthroughs at 3M

          "Companies say they want breakthrough products but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking."

          download the full article posted on Eric von Hippel's academic homepage.

          Publication:
          Harvard Business Review
          Author(s):
          Eric von Hippel
          Stefan Thompke
          Mary Sonnack
          Relevant Principles:
          Pilot-in-the-Plane (Control vs. Predict)
          External Link:

          PDF 50X50-13M Article by Eric von Hippel (download)

          Read On

          A Struggle Between Efficiency and Creativity at 3M

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          3M: 7 Pillars of Innovation

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          The Rise of Entrepreneurial Thinking

          Experts examine how non-predictive logic can inform the new product development process.
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