Effectuation Stories

Case studies, lessons and stories about Effectuation!

Dead Ringer - The Story of 1-800-Autopsy

At first glance, Vidal Herrera seems just like any other person trying to make his way in the...

Read More

Something New Under the Sun - The Story of NanoSolar

Attracting the LightSolar energy startups generate attention. But none like NanoSolar. With a...

Read More

Venturing Out? Start with What You Know - The Story of Boing Boing

Imagine. You spent 40 years developing and commercializing a breakthrough life sciences technology...

Read More

Destination Unknown - The Story of Couchsurfing

How a young traveller made a business out of other people's hospitality.

Read More

Beauty in Business

Attractive Addition

Read More

Entrepreneur Journey

Exotic Destination

Read More

Chocolate Magic - The Story of Manon Chocolatier

Secret Workshop

Read More

Making Waves: the Story of WaveBob

Stuart Read and Nick Dew learn from a strategic partnership based on mutual interests.

Read More

Entrepreneurial Advice

If they asked your advice in 2008, would you have encouraged Adam D'Angelo and Charlie Cheever to...

Read More
Close menu