Effectuation Stories

Case studies, lessons and stories about Effectuation!

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Entrepreneurship model for biopharma industry

Ratnesh Jain, UGC Assistant Professor, ICT Mumbai and Ibani Kapur, Intern, ICT outline that...

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Eco-Envelopes: Many Happy Returns

Stuart Read and Nick Dew look at how the simple idea of reusable envelopes took off in America.

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Persist Easy; Swerve Hard - The Story of EasyAuto

Snarly Problem

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