Effectuation Stories

          Case studies, lessons and stories about Effectuation!

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          Lessons from Expert Entrepreneurs for Entrepreneurship Policy Makers

          In the last two decades, effectual entrepreneurship, a cognitive-theoretic approach to action in...

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          The Entrepreneurโ€™s Hand on the Wheel

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          The Rise of Entrepreneurial Thinking

          Experts examine how non-predictive logic can inform the new product development process.
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