Effectuation Stories
Case studies, lessons and stories about Effectuation!
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Lessons from Expert Entrepreneurs for Entrepreneurship Policy Makers
In the last two decades, effectual entrepreneurship, a cognitive-theoretic approach to action in...
Read moreThe Entrepreneurโs Hand on the Wheel
Read moreThe Rise of Entrepreneurial Thinking
Experts examine how non-predictive logic can inform the new product development process.
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