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Winds of Change - the Story of Ecotricity
Stuart Read and Saras Sarasvathy look at an eco-entrepreneur who moves with the times.
Read MoreEffectuation Stories
Case studies, lessons and stories about Effectuation!
Manifesto for Effectual Action / Manifesto para a Ação Efetual
This is a work in progress. Please have a look! / Trata-se de um trabalho em curso. Por favor,...
Read MorePower of Profit - The Story of Husk
How a social startup venture in India could end up taking on the multinationals.
Read MoreGet your business plan right
Sample this: “Business plans have their time and place, though perhaps not in planning a business.”...
Read MorePower Shock - The Story of Levant Power
How a young entrepreneur is turning wasted energy into profit.
Read MoreOat Cuisine - the Story of Oatly
Entrepreneurs can learn from their failures. Stuart Read and Robert Wiltbank report on one who let...
Read MoreThe Story of OneWorld Health
Stuart Read and Saras Sarasvathy examine how a US pharmacologist is helping the world's poor.
Read MoreIdentity Chip - The Story of Stacy's Pita Chips
Stuart Read and Nick Dew on creating a successful product identity
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