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Business for Dummies - The Story of Mannequin Madness
Artful Adventure
Read MoreEffectuation Stories
Case studies, lessons and stories about Effectuation!
Get your business plan right
Sample this: “Business plans have their time and place, though perhaps not in planning a business.”...
Read MorePower Shock - The Story of Levant Power
How a young entrepreneur is turning wasted energy into profit.
Read MoreOat Cuisine - the Story of Oatly
Entrepreneurs can learn from their failures. Stuart Read and Robert Wiltbank report on one who let...
Read MoreThe Story of OneWorld Health
Stuart Read and Saras Sarasvathy examine how a US pharmacologist is helping the world's poor.
Read MoreIdentity Chip - The Story of Stacy's Pita Chips
Stuart Read and Nick Dew on creating a successful product identity
Read MoreEffectuation is on the cover of Inc. Magazine
Effectuation was featured as the cover article of Inc. Magazine on Feb 1, 2011. The article...
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