Effectuation Team

          Bio Generation - The Story of Novozymes

          When scientists need to think like businessmen.

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          Identity Chip - The Story of Stacy's Pita Chips

          Stuart Read and Nick Dew on creating a successful product identity

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          Surprise in a Glass - The Story of Innis & Gunn

          Aging in the New

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          Effectuation is on the cover of Inc. Magazine

          Effectuation was featured as the cover article of Inc. Magazine on Feb 1, 2011. The article...

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