Effectuation Team

Luminary - The Story of Lumni

A new company is investing in the future value of students.

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The Story of Gardener's Eden

Unearthing OpportunityAs an executive at diversified mail-order retailer Avion Group, Ruth Owades...

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Business Cycle - Terracycle

Where there's muck, there's brass. How a young businessman made a success of turning trash into...

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A Struggle Between Efficiency and Creativity at 3M

This article sets the stage for the need for companies like 3M to foster an effectual mindset while...

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Business Legs from Recycling Dregs

Fresh SqueezeAs you read this article, a kind flight attendant might offer you a glass of juice or...

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Testing the Waters: the Story of Aquastasis

When should entrepreneurs make the tricky decision to throw their lot in with a larger company?...

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Milk without Cows?

The Perfect Idea ? In Theory

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The Lemonade Principle: Staples, Silly Putty, Honda

True entrepreneurs turn chance events to their advantage. Stuart Read and Nick Dew report.

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Sending a Green Message

So, you think you need a big idea to start your own firm? How about an idea the size of a business...

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Sole Survivor: the Story of Geox

Stuart Read and Nick Dew report on an accidental entrepreneur who worked with the right materials...

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