Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          Effectuation is on the cover of Inc. Magazine

          Effectuation was featured as the cover article of Inc. Magazine on Feb 1, 2011.  The article includes extensive quotes with Professor Sarasvathy, a history of her discovery of Effectuation, along with case studies and links to learn more about Effectuation. 

          See the article here by Editor at Large Leigh Buchanan here - Article Reprint Download.

          2011 Inc Cover Image

           

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          Q&A: UVA Darden Professor Cracks the Code of How Great Entrepreneurs Think

          UVA Darden Professor Saras Sarasvathy set out to understand how the most successful entrepreneurs...

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          Effectuation Kids Book Series Named Best for Fostering Entrepreneurship

          The new series of children's books based on the teachings of Saras Sarasvathy (link) have garnered...

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          Looking to drive innovation?  Create a Market of Makers

          How do you turn any organization into a team of innovators? By creating a market for ideas using...

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