Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          Effectuation is on the cover of Inc. Magazine

          Effectuation was featured as the cover article of Inc. Magazine on Feb 1, 2011.  The article includes extensive quotes with Professor Sarasvathy, a history of her discovery of Effectuation, along with case studies and links to learn more about Effectuation. 

          See the article here by Editor at Large Leigh Buchanan here - Article Reprint Download.

          2011 Inc Cover Image

           

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          The code of how great entrepreneurs think

          Sarasvathy travels around the world teaching effectuation to educators, entrepreneurs and others.

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          RETAIL RESUSCITATION AT THE HEART OF ILAB START-UP

          Three summers ago, Sara Whiffen was in a local shopping center when she noticed a new clothing...

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          2023 Young African Entrepreneur Economic Forum-Freetown, Sierra Leone

          The Young African Entrepreneur Economic Forum (AYBEF) held its 2nd Edition in the middle of January...

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