Effectuation Stories

Case studies, lessons and stories about Effectuation!

Effectuation is on the cover of Inc. Magazine

Effectuation was featured as the cover article of Inc. Magazine on Feb 1, 2011.  The article includes extensive quotes with Professor Sarasvathy, a history of her discovery of Effectuation, along with case studies and links to learn more about Effectuation. 

See the article here by Editor at Large Leigh Buchanan here - Article Reprint Download.

2011 Inc Cover Image


Read On

Loosen The Reins Without Losing Control

On page 90 of his book Corporate Effectuation, a big challenge is made to the author, Thomas...

Read more

Like Science, even entrepreneurship should be taught at the school level: Darden Prof Saras D Sarasvathy

When Saras D Sarasvathy wanted to pursue a PhD in Entrepreneurship in the US, people said that it...

Read more

UVA Darden Professor Saras Sarasvathy Wins 2022 Global Award for Entrepreneurship Research

Groundbreaking effectuation model secures foremost international prize in field

University of...

Read more