Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          Effectuation is on the cover of Inc. Magazine

          Effectuation was featured as the cover article of Inc. Magazine on Feb 1, 2011.  The article includes extensive quotes with Professor Sarasvathy, a history of her discovery of Effectuation, along with case studies and links to learn more about Effectuation. 

          See the article here by Editor at Large Leigh Buchanan here - Article Reprint Download.

          2011 Inc Cover Image


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          UVA Darden Professor Saras Sarasvathy Wins 2022 Global Award for Entrepreneurship Research

          Groundbreaking effectuation model secures foremost international prize in field

          University of...

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          Like Science, even entrepreneurship should be taught at the school level: Darden Prof Saras D Sarasvathy

          When Saras D Sarasvathy wanted to pursue a PhD in Entrepreneurship in the US, people said that it...

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          UVA Darden Effectuation Pioneer Receives Global Legacy Impact Award

          University of Virginia Darden School of Business Professor Saras Sarasvathy has been recognized on...

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