Effectuation Stories

Case studies, lessons and stories about Effectuation!

Effectuation is on the cover of Inc. Magazine

Effectuation was featured as the cover article of Inc. Magazine on Feb 1, 2011.  The article includes extensive quotes with Professor Sarasvathy, a history of her discovery of Effectuation, along with case studies and links to learn more about Effectuation. 

See the article here by Editor at Large Leigh Buchanan here - Article Reprint Download.

2011 Inc Cover Image

 

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Ice Man Cometh - the Story of ICEHOTEL

Yngve Berqvist used his skills and contacts to create his unique ICEHOTEL. Stuart Read and Saras...

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Surprise in a Glass - The Story of Innis & Gunn

Aging in the New

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The Price of Social Innovation

Business SurpriseKiran Mazumdar-Shaw is something of a modern business folk hero. She started her...

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