Effectuation Team

Eco-Envelopes: Many Happy Returns

Stuart Read and Nick Dew look at how the simple idea of reusable envelopes took off in America.

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Sprint Finishes - how Guidewire organizes for innovation

A youthful software company takes a flexible approach to serving the insurance industry.

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Money from Nothing - The Redhat Story

Stuart Read and Nick Dew examine how to make money out of giving things away.

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Browning-Ferris (BFI): How to Learn to Let Go

Preparing for a worstcase scenario gave one entrepreneur the courage to make the leap. Stuart Read...

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Out of Sight - The Story of Unsicht-Bar

Blind Date

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Loosen The Reins Without Losing Control

On page 90 of his book Corporate Effectuation, a big challenge is made to the author, Thomas...

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Winds of Change - the Story of Ecotricity

Stuart Read and Saras Sarasvathy look at an eco-entrepreneur who moves with the times.

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Power of Profit - The Story of Husk

How a social startup venture in India could end up taking on the multinationals.

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Business for Dummies - The Story of Mannequin Madness

Artful Adventure

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Power Shock - The Story of Levant Power

How a young entrepreneur is turning wasted energy into profit.

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