Effectuation Team

          Sprint Finishes - how Guidewire organizes for innovation

          A youthful software company takes a flexible approach to serving the insurance industry.

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          Money from Nothing - The Redhat Story

          Stuart Read and Nick Dew examine how to make money out of giving things away.

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          Browning-Ferris (BFI): How to Learn to Let Go

          Preparing for a worstcase scenario gave one entrepreneur the courage to make the leap. Stuart Read...

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          Out of Sight - The Story of Unsicht-Bar

          Blind Date

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          Loosen The Reins Without Losing Control

          On page 90 of his book Corporate Effectuation, a big challenge is made to the author, Thomas...

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          Winds of Change - the Story of Ecotricity

          Stuart Read and Saras Sarasvathy look at an eco-entrepreneur who moves with the times.

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          Power of Profit - The Story of Husk

          How a social startup venture in India could end up taking on the multinationals.

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          Business for Dummies - The Story of Mannequin Madness

          Artful Adventure

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          Power Shock - The Story of Levant Power

          How a young entrepreneur is turning wasted energy into profit.

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          Oat Cuisine - the Story of Oatly

          Entrepreneurs can learn from their failures. Stuart Read and Robert Wiltbank report on one who let...

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