Effectuation Team

          Profit with a Purpose - The Story of Vestergaard Frandsen

          How to change the world and make money.

          Read More

          Dead Ringer - The Story of 1-800-Autopsy

          At first glance, Vidal Herrera seems just like any other person trying to make his way in the...

          Read More

          Something New Under the Sun - The Story of NanoSolar

          Attracting the LightSolar energy startups generate attention. But none like NanoSolar. With a...

          Read More

          Venturing Out? Start with What You Know - The Story of Boing Boing

          Imagine. You spent 40 years developing and commercializing a breakthrough life sciences technology...

          Read More

          Destination Unknown - The Story of Couchsurfing

          How a young traveller made a business out of other people's hospitality.

          Read More

          Chocolate Magic - The Story of Manon Chocolatier

          Secret Workshop

          Read More

          Making Waves: the Story of WaveBob

          Stuart Read and Nick Dew learn from a strategic partnership based on mutual interests.

          Read More

          9 Dragons: A Profit from Waste

          Paper Puzzle

          Read More

          Creating Breakthroughs at 3M

          "Companies say they want breakthrough products but most are far more adept at making incremental...

          Read More