Effectuation Team

          Bacaina Veche

          It would be fair to say that Marius Tudosiei was longer on aspiration than more tangible resources....

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          U-Haul

          U-Haul, or transforming uncertainty into success

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          Lessons from Expert Entrepreneurs for Entrepreneurship Policy Makers

          In the last two decades, effectual entrepreneurship, a cognitive-theoretic approach to action in...

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          Hydration Technology: Unrisky Business

          After a successful decade making industrial process equipment that treats liquid waste, such as the...

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          Driving the Future - The Story of Better Place

          Clean SolutionDepending on whom you ask and where you look, automobiles account for at least one...

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          Profit with a Purpose - The Story of Vestergaard Frandsen

          How to change the world and make money.

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          Dead Ringer - The Story of 1-800-Autopsy

          At first glance, Vidal Herrera seems just like any other person trying to make his way in the...

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          Something New Under the Sun - The Story of NanoSolar

          Attracting the LightSolar energy startups generate attention. But none like NanoSolar. With a...

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          Venturing Out? Start with What You Know - The Story of Boing Boing

          Imagine. You spent 40 years developing and commercializing a breakthrough life sciences technology...

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          Destination Unknown - The Story of Couchsurfing

          How a young traveller made a business out of other people's hospitality.

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