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EFFECTUATION
Entrepreneurship is a method anyone can learn, not a gift. Decades of research into how expert entrepreneurs think and act led to Effectuation, a powerful, proven set of first principles for startup success
EFFECTUATION
Entrepreneurship is a skill anyone can learn, not a gift. Decades of Research into how Expert Entrepreneurs Think and Act Led to Effectuation, a powerful set of principles for Startup Success
Entrepreneurship is a skill anyone can learn, not a gift. Decades of Research into how Expert Entrepreneurs Think and Act Led to Effectuation, a powerful set of principles for Startup Success
Effectuation - Watch the Video
EFFECTUATION
A logic of thinking, discovered through scientific research, used by expert entrepreneurs to build successful ventures.
EFFECTUATION - A logic of thinking, discovered through scientific research, used by expert entrepreneurs to build successful ventures.
TEACH EFFECTUATION
Effectuation has been used to teach Entrepreneurship to people of all ages and abilities around the world.
Effectuation has been used to teach Entrepreneurship to people of all ages and abilities around the world.
UNDERSTAND EFFECTUATION
Effectuation is like cooking based on what's in your kitchen vs. from a recipe. See a video of Claus Meyer, founder of the #1 restaurant in the world, compare Effectuation to Cooking.
Effectuation is like cooking based on what's in your kitchen vs. from a recipe. See a video of Claus Meyer, founder of the #1 restaurant in the world, compare Effectuation to Cooking.
Read the Latest Effectuation Stories
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How do you turn any organization into a team of innovators? By creating a market for ideas using the Market of Makers...
Entrepreneurship, Effectuation and Social Dynamism in Brazil
In recent decades, a renewed perspective has been given to the role of entrepreneurship in the economic and social...
2023 Young African Entrepreneur Economic Forum-Freetown, Sierra Leone
The Young African Entrepreneur Economic Forum (AYBEF) held its 2nd Edition in the middle of January in Freetown,...
Effectuation Rio - A Recap
Meeting of Brazilian ventures from favelas, the Amazon and research centers
The Principles of Effectuation
Expert entrepreneurs limit risk by understanding what they can afford to lose at each step, instead of seeking large all-or- nothing opportunities. They choose goals and actions where there is upside even if the downside ends up happening
Expert entrepreneurs build partnerships with self-selecting stakeholders. By obtaining pre-commitments from these key partners early on in the venture, experts reduce uncertainty and co-create the new market with its interested participants
Expert entrepreneurs invite the surprise factor. Instead of making “what-if” scenarios to deal with worst-case scenarios, experts interpret “bad” news and surprises as potential clues to create new markets
By focusing on activities within their control, expert entrepreneurs know their actions will result in the desired outcomes. An effectual worldview is rooted in the belief that the future is neither found nor predicted, but rather made
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Whether you come to this site as a entrepreneurial newbie or a seasoned creator of new ventures, you’ll discover that there is a science to entrepreneurship — a common logic we have observed in expert entrepreneurs across industries, geographies, and time. We call it effectuation
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