Effectuation Stories

          Case studies, lessons and stories about Effectuation!

          Looking to drive innovation?  Create a Market of Makers

          How do you turn any organization into a team of innovators?  By creating a market for ideas using the Market of Makers process. The Market of Makers was created by Michael Faschingbauer and Renรฉ Mauer. One of their colleagues, Sophia Braun, details the process, the project and the outcomes when the process, an adaption of Effectuation to Intrapreneurship, was used in a large German Multinational.  As a result of the process,  71 team members from the company were able to create teams around 23 different ideas or speedboats (read the article to understand why) and traverse from idea creation to  implementation to reporting outcomes in 90 days.

          Speedboat Wake

          To learn more, read the article by Sophia Braun on Medium - Article Link

          Read On

          Enter a Door to the Future - Manga Effectuation!

          The passion for scholars and educators in Japan for Effectuation and Young Adults has resulted in...

          Read more

          Lessons from Expert Entrepreneurs for Entrepreneurship Policy Makers

          In the last two decades, effectual entrepreneurship, a cognitive-theoretic approach to action in...

          Read more

          Effectuation is on the cover of Inc. Magazine

          Effectuation was featured as the cover article of Inc. Magazine on Feb 1, 2011. The article...

          Read more