Isabella Nunes Pereira

          Entrepreneurship, Effectuation and Social Dynamism in Brazil

          In recent decades, a renewed perspective has been given to the role of entrepreneurship in the economic and social dynamism of countries. In Brazil, this debate is gaining ground on public agendas, seeing support for entrepreneurship as an important tool for generating innovation, employment, and income and combating urban poverty. From 2012 to 2014, I did a qualitative research with entrepreneurs in Rocinha, the largest favela in the south of Rio de Janeiro. I conducted semi-structured and in-depth interviews in which interviewee described their biographical trajectory. Analysis of this material revealed a disconnect between observed practice of entrepreneurship and the traditional prescription of predictive methods such as business plans. The narratives of each life story becomes an instrument of knowledge production, revealing an entrepreneurial practice more aligned with the effectuation approach described by Saras Sarasvathy (2001).

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