Effectuation Publications Library

Access Journal Articles and Chapters Referencing Effectuation 

Welcome to the Publications Library

You can search, filter and access papers and abstracts below.

Have a paper to submit?  Go Here

Effectuation and home-based online business entrepreneurs

2014

Daniel Kupper Di Domenico MariaLaura Sharma, Pramodita

This article explores effectual processes within home-based, online businesses. Our empirical evidence provides a number of refinements to the concept of effectuation in this specific domain. First, the ubiquity of non-proprietary online trading platforms encourages the adoption of effectual approaches and removes the importance of forming proprietary strategic alliances and pre-commitments. Second, the notion of affordable loss – a central tenet of effectuation – should be extended beyond the notion of economic to social affordable loss, including loss of status and reputation, and finally, home-based online businesses allow effectuation to be associated with low levels of entrepreneurial self-efficacy and experience.

PDF Download

 

 

Submit A Paper to Expand the Dialogue

What is your publication about?  Who are your co-authors?
Close menu