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          Deepening the Dialogue: New Directions for the Evolution of Effectuation Theory.


          Reuber, A. Rebecca Eileen Fischer Nicole Coviello

          A letter to the editor is presented in response to the article โ€œEffectuation as Ineffectual? Applying the 3E Theory-Assessment Framework to a Proposed New Theory of Entrepreneurshipโ€ by R.J. Arend, H. Sarooghi, and A. Burkemper in volume 40 of the periodical.

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