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          Are opportunities recognized or constructed?: An information perspective on entrepreneurial opportunity identification


          Ivan P Vaghely Pierre Andre Julien

          Using a case study of ten SMEs the authors apply a model of human information processing which provides a frame to help understand the entrepreneurโ€™s use of information to identify opportunities. Their model integrates an algorithmic or pattern type of information processing and a heuristic or trial and error type of information processing into a pragmatic frame of the entrepreneurโ€™s opportunity recognition-construction mechanism. This article shows how human information processing can moderate entrepreneurial opportunity identification.

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