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Are entrepreneurial strategies culturally biased? The role of culture as an inter-subjective perception-forming construct
Martin Stienstra Rainer Harms Aard Groen
Scholars have asserted that national culture has an influence on strategic decisions during new venture creation processes. One of the more promising frameworks describing these processes is that of Sarasvathy, known as the Effectuation framework. Within this framework, the role of national culture has not been embedded. Research has been done in 16 countries around the world among 317 entrepreneurs using the Think aloud method to get further insight in the role of national culture if effectual processes are set in a different context. Hierarchical multiple regression analysis findings show that national culture has a significant relationship with Effectual processes. This study highlights the importance of including national culture in studying new venture creation in different countries in general and Effectuation in particular.