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          An Integrated Model of Corporate Strategic Entrepreneurship in Service and Manufacturing Contexts


          marc lerchenmueller

          This study relates entrepreneurial orientation to new venturing and strategic renewal through opportunity identifying behavior. Two behaviors are contrasted: adaptive searching (opportunity discovery) versus generative searching (opportunity creation). Based on samples of 111 manufacturing and 110 service organizations, this paper posits and presents evidence that adaptive searching mediates the effect of entrepreneurial orientation on new venturing and strategic renewal in manufacturing. Conversely, generative searching mediates these relationships in manufacturing and service contexts. This research, thus, considers the importance of an integrated view on corporate strategic entrepreneurship and highlights industry differences in the way organizations successfully implement an entrepreneurial strategy.

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