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Effectuation Video Library
Saras Sarasvathy at Venturelab Twente about Expert Entrepreneurs and Effectuation
2011
Saras Sarasvathy, Darden
Saras is one of the top trainers in VentureLab. She shares about her investigation on expert entrepreneurs: The nr 1 characteristic: They hate market research! Watch the video for more. Saras developed her finding in the Effectuation concept: Effectuation fundamentally rethinks how entrepreneurship is researched and taught throughout the world. Effectuation is a logic used by expert entrepreneurs to solve problems in highly uncertain market environments. Entrepreneurs can learn to think and act effectually, thereby increasing their ability to create successful ventures. See www.venturelabtwente.com
Tag(s): Presentation