Effectuation Video Library

          Overall Reflections (by Sarasvathy): Teaching Effectuation


          Saras Sarasvathy, Darden

          Sarasvathy has been teaching effectuation for about 10 years. Sarasvathy has been teaching the effectuation theory for about 10 years. She has learned that most students have a causal way of thinking about entrepreneurship. She challenges them to use effectual logic and makes them come up with ideas for new businesses.


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