Course Description

Learn and Apply the Practices of Expert Entrepreneurs

Based on Decades of research including in depth studies of how Expert Entrepreneurs think and take action, Effectuation: Lessons from Expert Entrepreneurs dispels the myths around Entrepreneurship that keep many people from taking the plunge. 

Study and startup for the cost of a pair of hardcover books.

Teaching Effectuation or Entrepreneurship?  Professor Sarasvathy's course is designed to complement your existing teaching

Researching Entrepreneurship? The course includes an introduction into Effectuation scholarship and recent research activity

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