Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

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          This great invention basically went unsold until a woman created an entire sales approach specific to customer needs and interests.

          Entrepreneur: Brownie Wise

          Entity: Tupperware

          Country: USA

          Pages 318-320 in

          Chapter 19 Business Plans and Business Models (pp. 312 to 334)

          "Build the people, and they'll build the business." - Brownie Wise
          "It is customary to associate ventures with founders, more often than not inventors of the product of service the venture makes and sells. In case studies used in business schools, for example, the role of stakeholders such as employees, distributors, and others is usually completely ignored.


          Ideas Are Easy
          Let us consider the history of the successful company, Tupperware, literally a household name in the United States and even around the globe. Its founder and inventor, Earl Silas Tupper, had previously started a landscaping company, Tupper Tree Doctors, that went bankrupt during the Great Depression, forcing him to work for 60 cents an hour at DuPont's plastic manufacturing division, Viscoloid.
          Throughout his travails during the Depression years, Tupper kept a diary full of ideas for useful inventions: "No Drip" ice-cream cones equipped with a gutter to catch the drippings and funnel them back into the cone, the "Dagger Comb" that came with a clip to fit nicely on bathing suits, and even devised a way to perform an appendectomy without leaving a scar (Kealing, 2016)."

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