Effectual Entrepreneurship, Third Edition
Practically Speaking
Technology Camps Teaching More than Science
This cunning plan to get her son away from video games became a venture running hands-on science and technology camps in Lebanon and beyond.
Entrepreneur: Rana El Chemaitelly
Entity: The Little Engineer
Country: Lebanon
Pages 412-413 in
Chapter 23 Social Change and Markets in Human Hope (pp. 391 to 424)
"Rana El Chemaitelly is a mother of three; an independent businessperson who ran her own digital photography company for 12 years until the service became a commodity; an engineer with a bachelor's degree in mechanical engineering and a master's degree in engineering management; and an instructor at the American University of Beirut, Lebanon.
Before you read on, close your eyes for a moment and consider how you might combine these available means to form the basis of a new venture.
Inputs in Design
Now, with your own possible solution in mind, consider two observations that influenced El Chemaitelly's thinking. The first was that she found her students at the American University unprepared for their studies in engineering and unsure of what they might do with their education when they graduated. And the second was that her own seven-year-old son was so captivated by video games that he was missing out on many of the social aspects of childhood."
Under Construction: Join Us in Co-Creation!

Video Resources
References & Links
- How Starbucks Became An $80B Business—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=XUBeH7VQaFY&t=50s
- Howard Schultz. (n.d.-a). Schultz Family Foundation. Retrieved April 20, 2025, from https://schultzfamilyfoundation.org/team-member/howard-schultz/
- Howard Schultz. (n.d.-b). Forbes. Retrieved April 20, 2025, from https://www.forbes.com/profile/howard-schultz/
- Howard Schultz. (2025). In Wikipedia. https://en.wikipedia.org/w/index.php?title=Howard_Schultz&oldid=1285405168
- Howard Schultz: An Overview of the Entrepreneur’s Career - 2025. (n.d.-c). MasterClass. Retrieved April 20, 2025, from https://www.masterclass.com/articles/howard-schultz-life-and-career
- hpeiper. (2018, September 4). Schultz to young entrepreneurs: ‘It can happen for you’. Starbucks Stories EMEA. https://stories.starbucks.com/emea/stories/2018/bocconni-university/
- Starbucks CEO Howard Schultz: How to Be Strategic Thinkers | Inc. - YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=Q5Djl9_Xc3w
- Starbucks’ CEO Talks Business—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=83yInyY1KLs&t=152s
- Starbucks’s Howard Schultz: From Coffee Entrepreneur to Three-Time CEO. (n.d.). WSJ. Retrieved April 20, 2025, from https://www.wsj.com/story/starbuckss-howard-schultz-from-coffee-entrepreneur-to-three-time-ceo-439768fc
- Taylor, K. (2017, December 13). From Brooklyn to Billionaire: The Story of How Howard Schultz Transformed Starbucks Into an $84 Billion Business. Inc. https://www.inc.com/business-insider/howard-schultz-chairman-former-ceo-starbucks-successful-billionaire-coffee.html
- The Man Behind Starbucks Reveals How He Changed the World—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=LnA7n9qSB7E&t=255s
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