Image Credit - Andrea Barisani
EFFECTUATION
Entrepreneurship is a skill anyone can learn, not a gift. Decades of Research into how Expert Entrepreneurs Think and Act Led to Effectuation, a powerful set of principles for Startup Success
Effectuation - Watch the Video
EFFECTUATION
Entrepreneurship is a skill anyone can learn, not a gift. Decades of Research into how Expert Entrepreneurs Think and Act Led to Effectuation, a powerful set up principles for Startup Success.
UNDERSTAND EFFECTUATION
Effectuation is like cooking based on what's in your kitchen vs. from a recipe. See a video of Claus Meyer, founder of the #1 restaurant in the world, compare Effectuation to Cooking.
Effectuation in Rio December 5-8, 2022
Read the Latest Effectuation Stories

2023 Young African Entrepreneur Economic Forum-Freetown, Sierra Leone
The Young African Entrepreneur Economic Forum (AYBEF) held its 2nd Edition in the middle of January in Freetown,...

Effectuation Rio - A Recap
Meeting of Brazilian ventures from favelas, the Amazon and research centers

UVA Darden Professor Saras Sarasvathy Wins 2022 Global Award for Entrepreneurship Research
Groundbreaking effectuation model secures foremost international prize in field

Is Elon Musk acting Effectually at Twitter?
Over the past few weeks there have been many articles written about Elon Musk and his actions at Twitter including...
The Principles of Effectuation
Companies Practicing Effectuation
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SEE FUBU FOUNDER DAYMOND JOHN TALK ABOUT THE BIRD IN HAND PRINCIPLE
Daymond John, one of the original Sharks explains to Professor Sarasvathy how you can list the means you have to start a business from looking at the things that surround you.
SEE VIRGIN'S RICHARD BRANSON DISCUSS HIS CRAZY QUILT
Before he took on space, he took on Entrepreneurship and Branson's approach was pure Effectuation.
Books About Effectuation from Around the World














