Starting A New Venture? 

          Here is Some Inspiration to get You Effectuating

          Getting Started

          If you didn't get a chance already, let's give you a quick introduction to Effectual Entrepreneurship:

          1) Treat me like I'm on Tik Tok (10 minutes) - 

          2) Just give it to me something to read quickly (1 minute) - 

          3) Can you have Professor Sarasvathy Explain Effectuation and the five principles to me (X minute)?

          4) I'm a visual learner, paint a picture for me -

          5) Give me something to read that's a little meatier like a magazine article - 

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          Tabs are an effective way to organize information on a website page when there is a large amount of content that needs to be separated into distinct categories. Label your tabs with one or two words that define each category of information.

          When styling your tabs, highlight the selected tab by giving it a color that differs from your unselected tabs, so that it's easy for your visitors to navigate.

          Check out a couple of these videos of effectual entrepreneurs

          As you watch Daymond John, one of the sharks from Shark Tank tell his story to Inc Magazine’s Scott Gerber, notice the difference between Scott’s causal questions and Daymond’s effectual answers :-)

           

           

          Here's a Short Podcast Comparing Lean Startup and Effectuation

          Lean and Effectuation Podcast

          In this excerpt from CBS’ 60 Minutes, see how far an effectual ask can take you, even if your business is just making pickles in a small town.

           

          When it comes to creating more entrepreneurs how does the number half a million sound?  Watch Professor Sarasvathy interview Helena Casanovas Vieira who did exactly that through the organization she co-founded in Brazil Alianca Empreendedora.  

           

          Take a deeper dive by reading a few academic articles

          These articles about Effectuation are a good balance of theory and practice.

          1. Read the original journal article that launched Effectuation by Professor Sarasvathy
            PDF 50X50-12001 Sarasvathy AMR Article Link

          2. In the Effectuation MOOC Professor Sarasvathy introduced a framework to understand the interaction between prediction and control.  Dive further into prediction and control and how entrepreneurs use non-predictive control in their planning.
            PDF 50X50-12006 Wiltbank SMJ What to do Next Article Link

            Predict Control 2X2 Matrix
          3. Would you like to apply the Prediction Control framework to negotiation?
            PDF 50X50-12022 Sarasvathy and Botha Negotiation Journal Article Link

          4. Think that venture investors are more sophisticated than Angels and gain superior returns?  Think again.  If you are raising money here is some important research to keep in mind when deciding where to go for funding.
            PDF 50X50-12009 Wiltbank JBV Angel Article Link

          5. Social media has become fertile ground for entrepreneurship with influencer posts, blogging, videos and channels emerging as both the most dynamic and the most effectual.
            PDF 50X50-12017 Gustafson JPV Social Media Article Link

           

           

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