Effectuation Stories

Case studies, lessons and stories about Effectuation!

Zen Garden and Effectuation

The Following is a summary of an effectual Case study of Zen Gardens. Written by Nobuo Kanai for  Effectual Entrepreneurship, Third Edition.  Click to learn more! Zen Gardens and Effectuation

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The Story of Gardener's Eden

Unearthing OpportunityAs an executive at diversified mail-order retailer Avion Group, Ruth Owades...

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Meyer

New venture recipe If you were going into the restaurant business, you’d probably want to be Claus...

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The Rise of Entrepreneurial Thinking

Experts examine how non-predictive logic can inform the new product development process.
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