Effectuation Stories
Case studies, lessons and stories about Effectuation!
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The Story of Gardener's Eden
Unearthing OpportunityAs an executive at diversified mail-order retailer Avion Group, Ruth Owades...
Read moreMeyer
New venture recipe If you were going into the restaurant business, you’d probably want to be Claus...
Read moreThe Rise of Entrepreneurial Thinking
Experts examine how non-predictive logic can inform the new product development process.
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