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STRATEGY FORMATION OF ENTREPRENEURIAL TEAMS: A LONGITUDINAL STUDY IN NASCENT VENTURES (SUMMARY)
2009
Dietmar Grichnik Jan Brinckmann Diana Kapsa
Explanations for how entrepreneurs deal with uncertainty and develop their strategies can be found in two streams of literature: the entrepreneurial strategy literature and the entrepreneurial cognition literature. Recent research in these fields suggests that focusing on the individual level of the nascent entrepreneur and taking a cognition-based approach might be beneficial for understanding first-time strategy formation. Our study is concerned with one central question concerning first-time formation of a strategic mindset at the individual level. How does a strategic mindset come into existence at early stages of the entrepreneurial process? We analyze whether and how strategic mindsets come into existence focusing on three aspects: the extent of prediction orientation (Wiltbank et al., 2006; Sarasvathy, 2001), the extent to which the entrepreneur focuses on risk limitation as opposed to return maximization, i.e. the risk-return orientation (Sarasvathy et al., 1998; Sarasvathy, 2007; Dew et al., 2008; Sarasvathy, 2003), and the extent of strategic flexibility (Nicholls-Nixon, Cooper, 2000).