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Effectuation Publications Library
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Related Debates in Ethics and Entrepreneurship: Values, Opportunities and Contingency
2009
Saras Sarasvathy Susan S Harmeling R Edward Freeman
In this paper, we review two seemingly unrelated debates. In business ethics, the argument is about values: are they universal or emergent? In entrepreneurship, it is about opportunities – are they discovered or constructed? In reality, these debates are similar as they both overlook contingency. We draw insight from pragmatism to define contingency as possibility without necessity. We analyze real-life narratives and show how entrepreneurship and ethics emerge from our discussion as parallel streams of thought.