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Effectuation Publications Library
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OPPORTUNITY ACKNOWLEDGEMENT AS A COGNITIVE PROCESS OF ALIGNMENT: EVIDENCE FROM VERBAL PROTOCOLS.
2006
Denis Gregoire Pamela S. Barr Dean Shepherd
The article discusses research into how managers interpret and new information as a precursor to opportunity. Past research has theorized that entrepreneurs/managers base opportunity recognition on the identification of complex patterns. A model is proposed that would track the methods of reasoning that go along with what to do with new technologies to show that entrepreneurs match up the superficial aspects of their new tools with the superficial aspects of their markets. Many of the businesspeople that participated in the research proved to go beyond the superficial aspects of their markets to try and incorporate opportunities that they believed to be helpful.