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Effectuation Publications Library
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ONE SIZE FITS ALL? THE ROLE OF COGNITIVE STYLES IN TEACHING ENTREPRENEURIAL DECISION-MAKING TO NOVICES (SUMMARY)
2015
Martin Stienstra raja Singaram Michel Ehrenhard
Scholars have asserted that effectuation theory brings to focus the cognitive implications of uncertainty and consequent effects on entrepreneurial decision-making (Grégoire & Corbett, 2011; Sarasvathy, 2001). Cognitive styles account for the differences in the way individuals gather and evaluate information (Allinson & Hayes, 1996). Researchers have been successful in establishing notable relationships between cognitive styles of individuals and their entrepreneurial decision- making (Krueger and Kickul, 2006; Kickul et al., 2009). Given the cognitive underpinnings of effectuation theory we examine the relationship between cognitive styles of individuals and their preference to make effectual decisions in entrepreneurial situations. Once this relationship has been established, we make our case that entrepreneurship education to business school students that teach effectuation must also pay attention to individual differences in cognitive styles.