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Effectuation Publications Library
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Mark Casson: The Entrepreneur at 30—Continued Relevance?
2014
Sharon Alvarez ANDREW GODLEY MIKE WRIGHT
Mark Casson’s The Entrepreneur: An Economic Theory (1982) has become one of the most influential books in the field of entrepreneurship. For the first time, this article outlines its origins and summarizes its main themes. The article goes on to show how Casson’s subsequent research has closely followed the research agenda he set for himself in The Entrepreneur and illustrates the continuing challenge his work presents to entrepreneurship scholars. The article is based on an interview the authors conducted with Mark Casson on the thirtieth anniversary of the book’s publication. Copyright © 2014 Strategic Management Society.