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Mark Casson: The Entrepreneur at 30โ€”Continued Relevance?

2014

Sharon Alvarez ANDREW GODLEY MIKE WRIGHT

Mark Cassonโ€™s The Entrepreneur: An Economic Theory (1982) has become one of the most influential books in the field of entrepreneurship. For the first time, this article outlines its origins and summarizes its main themes. The article goes on to show how Cassonโ€™s subsequent research has closely followed the research agenda he set for himself in The Entrepreneur and illustrates the continuing challenge his work presents to entrepreneurship scholars. The article is based on an interview the authors conducted with Mark Casson on the thirtieth anniversary of the bookโ€™s publication. Copyright ยฉ 2014 Strategic Management Society.

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