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          Management as a Science of the Artificial

          2003

          Saras Sarasvathy Mie Augier

          In some of his final papers on organization economics, Simon suggested building a new theoretical edifice of organizations and markets based on a โ€œfull-bodiedโ€ theory of the firm, as opposed to the โ€œskeletalโ€ view currently embraced by economics. The full-bodied firm would, in Simonโ€™s conceptualization, rest upon: (a) the fundamental behavioral assumption of docility rather than opportunism; (b) focus on design activities of managers as well as on their decision making; and, (c) challenge the ubiquity and exogeneity of markets, making them instead an artificial product of human design. In other words, the endeavor he left us with is to begin constructing a behavioral theory of markets.

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