Effectuation Publications Library

          Access Journal Articles and Chapters Referencing Effectuation 

          Welcome to the Publications Library

          You can search, filter and access papers and abstracts below.

          Have a paper to submit?  Go Here

          Exploring Entrepreneurial Cognition in Franchisees: A Knowledge-Structure Approach

          2013

          Kristie K Seawright Isaac H. Smith Ronald Mitchell Richard McClendon

          Franchisees participate in new business creation uniquely, because, in many respects, the development of their ventures is under the direction of franchisors. In this study, using entrepreneurial scripts, we compare the extent to which franchisee venturing is similar to and/or distinct from individual-based entrepreneurship in nonfranchise new ventures. We therefore examined the entrepreneurial scripts of individuals in a purposeful sample of 54 franchisees compared to two counterpart groups: 54 independent entrepreneurs and 94 managers (neither franchisee nor entrepreneur). Using MANCOVA and follow-up tests we find that franchisees are less like entrepreneurs and more similar to nonentrepreneur managers.

          PDF Download

           

           

          Submit A Paper to Expand the Dialogue