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Effectuation Publications Library
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Expertise and Entrepreneurship
2015
Saras Sarasvathy Stuart Read
Recently there is a move to study entrepreneurship as expertise: a set of skills, models, and processes that can be acquired with time and deliberate practice. Effectual reasoning, or expert entrepreneurial reasoning, however, does not begin with a specific goal. Instead, it begins with a given set of means and allows goals to emerge contingently over time from the varied imagination and diverse aspirations of the founders and the people they interact with.