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Entrepreneurial Marketing: Global Perspectives


Zubiz Sethna Rosalind Jones Paul Harrigan

The Present study explores the interrelationships between entrepreneurial experience, explanatory style, and effectuation logic in an attempt to better understand the antecedebts of entrepreneurial self-efficacy for policy and practice. This chapter contributes to the entrepreneurship cognition literature by expicitly framing the interrelationship between entrepreneurial experience-creating of human/social capital, the two dimensions of explanatory style(optimism vs. pessimism), effectuation, and entrepreneurial self-efficacy. In addition, this chapter enhances our understanding of cognitive conditions that facilitate business creation by proposing a theoretical framework and propositions to advance theory development in entrepreneurial cognition and self- efficacy.

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